Stella McCartney is taking the world by storm and as I mentioned last month, Selfridges dedicated part of the store to showcase her new collections and collaboration with Adidas, LeSportsac and her new lingerie line. Unfortunately, today is the last day ‘the world of stella’ will be in the department store. I really do suggest that everyone in the area check it out while you still can.

Stellas collaboration with Bendon, a New Zealand lingerie manufacturer is something the designer has wanted to do since she started her label.

“The day has come for women to embrace lingerie for themselves! It’s not just about pleasing men but about pleasing yourself! For me, what underwear I choose reflects my mood. It goes hand in hand with what you put on top of it” as she told Elle Magazine in their March issue.

Stella’s new lingerie collection bounces off the idea for her S/S Ready to Wear collection with soft cotton, sheer, and lace fabrics with floral and feminine prints. She even came up with names for different ranges of the lingerie collection such as: Eve Giggling, Sandy Stripping, Dolly Snogging, and Daisy Dreaming.